124 Street Business Association
2024 All is Bright Festival
The All Is Bright Festival is an annual celebration that transforms Edmonton’s 124 Street & Area into a vibrant winter wonderland. Typically held in mid-November, this free, family-friendly event draws thousands of attendees for an evening of live music, interactive activities, and festive cheer. With its lively atmosphere and thoughtful programming, the All Is Bright Festival has become a cornerstone of winter celebrations in Edmonton, showcasing the vibrancy and spirit of the 124 Street community.
Project Scope
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Kick off meeting
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Create an event overview document and concept creation
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picture of the overall event flow
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designing the theme of the event and all brand elements to be executed
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Event agenda & schedule (high level schedule, documents for internal & external distribution)
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Site management and logistics including street layout and map
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Public street décor plan & sourcing decor
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Food & beverage sourcing, management, coordination, & all logistics
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Rentals & production company sourcing & management
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Entertainment sourcing, management, coordination, & all logistics
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Photographer/videographer sourcing & management
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Budget creation & management
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Licenses & permit management
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Risk management & contingency planning
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Coordination & management of volunteers & staff
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Event set up & tear down management and support
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Day of management & execution
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Event debrief meeting
